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WordStream: Online Advertising Made Easy

Use our free tool to benchmark your current performance and see where you need to improve. I'm thrilled with WordStream's 20 Minute PPC Work Week! It was beyond easy to use and took all the heavy lifting out of analyzing and optimizing our company's campaigns

Actived: Monday Sep 19, 2016

URL: https://www.wordstream.com/

The Marketer’s Playbook for Working with Coupon Affiliate

For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.

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4 Super-Useful New Google Ads Features You Need to Try

Whether you’re sharing a discount code or simply sharing a site-wide discount, these ad extensions will send your CTR’s skyrocketing. Sure, this’ll help your ads take up more space on the SERP and make your sale pop off the page with a neat little price tag vector and some additional bold copy. But there are some additional benefit to

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Pain Points: A Guide to Finding & Solving Your Customers

If you know much about software development or are friends with any of the engineers in your office, you may already know that a developer’s choice of text editor – the software programs in which developers actually write their code – is a Very Big Deal, and this ad leverages this to great effect.

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How to Create the Ultimate Facebook Business Page | WordStream

Facebook business pages are a place where you can develop the relationship between your brand and the world at large. Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop

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These Coding Skills Will Make Every PPC Specialist More

The tracking codes from Google Analytics or AdWords are all based on JavaScript, and it is nice to be able to make changes to these scripts if needed. Sometimes you may find it necessary to modify the standard Analytics code or to set up event tracking on a landing page. Being familiar with JavaScript will let you do this without needing the

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The 10 Best Facebook Advertising Features Right Now

Facebook Pixel code. Without it, you can’t make use of Facebook’s insane remarketing and lookalike audience features. You may as well be lighting wads of cash on fire. To use implement the Facebook pixel, simply go to Ads Manager, create a pixel, name it, create it, copy the code onto your web pages to start tracking actions, and you’re done.

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11 Examples of Great Customer Testimonial Pages | WordStream

They start off by sharing a video mashup featuring several of their customers, and as you scroll down the page, you’ll see case studies in three sections separated by goals or needs—brand building, speed/efficiency, and reporting capabilities. Learning how to code can seem like a very intimidating thing, especially if your experience is

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7 Powerfully Effective Ways to Market a Product | WordStream

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share. Ultimately, the company won a

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Meta Tags - How Google Meta Tags Impact SEO

Meta tags, little snippets of code that help describe the content on your site to search engines, can have a larger impact on SEO and your website than you may think: Find out more about the importance of meta tags.

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The Complete Guide to Advertising on Instagram | WordStream

Location: Whether you want to target a country, region, state, city, zip code, exclude or include certain places, location targeting will allow you to do all of or just an intriguing image showing off your culture, if your Instagram post doesn’t feel humanized then you will not reach your engagement potential. People use Instagram to be

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